Shroom kaboom

Beverage Campaign

I designed a Beverage campaign for the company Shroom Kaboom which makes energy drinks using tea and mushrooms. The brand is inspired by 70’s mushroom culture. The tag line, “Get in the Groove,” is played on throughout the campaign.

I used colors that represent the primary flavor, Strawberry Fields.
I also developed a secondary logo for the flavor Peach Peace.

Strawberry Fields

Peach Peace

I combined the mushroom cloud, a gradient, and repeating shapes to create cohesiveness for the campaign.
You are likely to find Shroom Kaboom attending music festivals.

I chose well known songs from the 70's when designing social media motion graphics to appeal to the freespirited, nostalgic, music loving target audience. I wanted to further represent the "boom" with these.

This is a flat of the can label where more information about the mushrooms used in the tea can be found.

Shroom kaboom

Beverage Campaign

I used colors that represent the primary flavor, Strawberry Fields. I also developed a secondary logo for the flavor Peach Peace.

I combined the mushroom cloud, a gradient, and repeating shapes to create cohesiveness for the campaign. You are likely to find Shroom Kaboom attending music festivals.

I chose well known songs from the 70's when designing social media motion graphics to appeal to the freespirited, nostalgic, music loving target audience. I wanted to further represent the "boom" with these.

This is a flat of the can label where more information about the mushrooms used in the tea can be found.

Check out more work!

I used colors that represent the primary flavor, Strawberry Fields.
I also developed a secondary logo for the flavor Peach Peace.

I combined the mushroom cloud, a gradient, and repeating shapes to create cohesiveness for the campaign.
You are likely to find Shroom Kaboom attending music festivals.